Craving a Collaboration?

I'm always brewing up new ideas and love to team up on creative projects. So, whether you've got a business inquiry or a design dilemma that needs a good shot of espresso, let's chat!

I'm looking forward to hearing from you!

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Your daily dose of UXpresso

Est. 2015

Coffee-fueled creativity

meets User-Centric Design

MANILA, PH

KIT CRUZ / UI/UX DESIGN, MANAGER @ FWD PHILIPPINES

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Hi there! I am a UX design leader who runs on coffee and thrives in creative chaos.

I have collaborated with teams across the globe (US, Canada, India, Singapore, you name it!) brewing up user-centric designs and design systems for advertising, marketing, e-commerce, and technology companies. Whether I am leading the charge or working alongside a fantastic team, my passion lies in creating positive impacts and sharing my design knowledge. Let's chat and see if we can design something awesome together!

Some of the brands I've worked with

Experience

Brewing up great designs since 2015

With over 9 years of professional experience creating impactful designs across advertising, marketing, e-commerce, and technology.

FWD Life Insurance

UI/UX Design, Manager

Bonifacio Global City, Philippines | Hybrid

June 2023 to Present

Outgive Incorporated

UX Lead

Ontario, Canada | Remote

June 2022 to May 2023

UX Designer

Ontario, Canada | Remote

March 2022 to June 2022

SlideGenius Interactive

Art Director, UI/UX

Manila, Philippines • San Diego, USA | Remote

February 2021 to March 2022

Chuzi PTE.LTD

UI/UX & Product Lead

Singapore

November 2020 to February 2021

GoDigital Corporation

Multimedia Designer

Manila, Philippines

February 2018 to November 2020

AdSpot Incorporated

Graphic Designer

Manila, Philippines

May 2015 to January 2018

What I do

I specialize in product design, and my passion lies in creating user-centric experiences that bridge the gap between users and business. Together, let us amplify empathy and create a world filled with delightful experiences!

Champion user needs

I conduct user research, analyze data, and prioritize user needs to ensure a positive and intuitive experience.

Craft user journeys

I map out user flows, wireframes, and prototypes to visualize the ideal user journey and identify any potential roadblocks.

Design Beautiful Interfaces

I translate user needs and research into visually appealing and user-friendly interfaces that are both functional and delightful.

Collaboration is Key

I work closely with developers, product managers, and stakeholders to ensure everyone is aligned on the user-centered design approach.

Testing & Iteration

I conduct usability testing and iterate on designs based on user feedback, constantly improving the user experience.

Design System Advocate

I contribute to building and maintaining design systems that promote consistency and efficiency across all user interfaces.

Multimedia Design

Marketing & advertising pro turned versatile designer. I craft everything from graphics and photos to animations and videos!

Staying Ahead of the Curve

I stay up-to-date on the latest UX trends and technologies to ensure I'm creating the best possible user experiences.

Work

Beyond the Pixels

Explore a collection of curated projects, from concept to completion, showcased through in-depth case studies and the released products themselves.

Chuzi PTE.LTD

Outgive

Okto

Spilling the Beans!

Just a double shot of insights from my former collaborators.

His extensive knowledge and experience has definitely shaped him into a team leader that we never knew we needed, and he inspired me ever since I began to work with him.

Kathleen Rouwice Bernabe

Former teammate @ Outgive

Kit combines technical design and development expertise with insightful feedback. He champions the team's success, and his design critiques push me to excel.

Gian Martin Miguel Oliveros

Collaborator @ multiple freelance projects