Hello, I'm Kit Cruz.
A decade of design shaped by advertising roots, product thinking, and genuine curiosity about people. I don't just fill a seat on a team — I bring a perspective that challenges assumptions and elevates the work.
10+ years
in the design industry. Still curious.
7+ industries
Worked, survived, and thrived.
6 countries
Designed, shipped, and delivered across every one.
100%
human-centered. No exceptions.
Professional experience
UI/UX Design Manager
FWD Life Insurance Philippines
june 2023 - august 2026
UX Lead
Outgive Incorporated
june 2022 - may 2023
UX Designer
Outgive Incorporated
March 2022 - june 2022
Art Director, UI/UX
Slide Genius APAC
February 2021 - March 2022
UI/UX & Product Lead
Chuzi PTE.LTD
November 2020 - February 2021
Multimedia Designer
GoDigital Corporation
February 2018 - November 2020
Graphic Designer
AdSpot Incorporated
May 2015 - January 2018
My design stack
The tools I reach for to shape ideas, build systems, and ship polished work.
FIGMA
Framer
Claude
Gemini
ChatGPT
Figma Weave
Notion
Lottiefiles
Webflow
Maze
Userbrain
Kittl
Google Analytics
ContentStack
Illustrator
Photoshop
Premiere
After Effects
What I believe in
Good work doesn't happen by accident. These are the principles behind mine.
01
Frictionless
If it needs explaining, it needs redesigning.
02
Simple & Impactful
Big results don't need big solutions. Start lean, improve always.
03
Empathy-Led
Less guessing. More listening. Always designing for real people.
04
Adaptive
Keep what works. Let go of what doesn't. Grow with the work.
The human behind the work
Designed a life worth living too.
