Craving a Collaboration?

I'm always brewing up new ideas and love to team up on creative projects. So, whether you've got a business inquiry or a design dilemma that needs a good shot of espresso, let's chat!

I'm looking forward to hearing from you!

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Coffee, Design & Creativity: A Peek into my World

Uncover my passion for design, fueled by curiosity and a love for good coffee.

Kit Cruz in University of Greenwich, London

Fueled by a love of learning and a disdain for gatekeeping knowledge, I am on a mission to help others discover the power of design – one cup of inspiration at a time.

My design journey began in the world of advertising, where I discovered a love for crafting creative solutions.  But like a good cup of coffee, I craved a deeper understanding of the process. So, when a chance to join a tech startup arose, I knew I'd found my perfect blend – product design!

Just like the meticulous process of brewing the perfect cup, UX design fascinates me with its focus on understanding user needs. I believe, as with a great cup of joe, successful design requires a strong system and a collaborative spirit. Over 9 years, I've honed my skills leading and working with both internal and remote teams to ensure efficient, high-quality experiences.

While my experience is strong, my empathy for users is even stronger. I constantly analyze data and user research to maintain my commitment to designing user-centric products that fuel business success.

What’s in my cup?

Just like a perfectly balanced brew, my design process is fueled by the right tools and a commitment to continuous skill-building.

When I run-out of beans...

When I am not crafting user experiences, I am a passionate explorer!  I love to travel, soak up new cultures, and savor the best local cuisine. Hearing stories about people's passions, art, and traditions broadens my perspective and fuels my design thinking.  Whether it's exploring bustling street food stalls or enjoying a meal with a breathtaking view, the thrill of experiencing a place through its food is always an adventure.

I am also a former student-athlete, and staying active is a cornerstone of my well-being.  During the pandemic, I embraced a healthier lifestyle and found joy in walking and listening to podcasts or music as a way to unwind. It's also important to me to connect with friends, whether it's catching a movie, grabbing a drink, or sharing a delicious meal.

Kit
Fish and chips
Wicked
Itallian restaurant in London pizza and pasta
London subway
London pastries

Experience

FWD Life Philippines

UI/UX Designer, Manager

Bonifacio Global City, Philippines

June 2023 to Present

Outgive Incorporated

UX Lead

Ontario, Canada (Remote)

June 2022 to May 2023

Outgive Incorporated

UX Designer

Ontario, Canada (Remote)

March 2022 to June 2022

SlideGenius Interactive

Art Director, UI/UX

Manila, PH | San Diego, USA (Remote)

February 2021 to March 2022

Chuzi PTE.LTD

UI/UX & Product Lead

Singapore (Remote)

November 2020 to February 2021

GoDigital Corporation

Multimedia Designer

Manila, Philippines

February 2018 to November 2020

AdSpot Incorporated

Graphic Designer

Manila, Philippines

May 2015 to January 2018

I can be the perfect blend for your company.

Every great cup of coffee requires the right beans, the perfect roast, and a skilled barista.  Similarly, successful design projects often benefit from a collaborative approach.  If you're looking for a design leader who brings a passion for user-centered design, a thirst for learning, and a willingness to collaborate – let's chat!