Outgive Incorporated

Leading by Design: Scaling UX for a Multi-Brand Enterprise

About

Outgive Incorporated is a Toronto-based company founded in 2013, specializing in e-commerce and digital marketing. With a strong presence in both Canada and the Philippines, the company manages a diverse portfolio of brands while fostering a community-centric work environment. Outgive's team comprises digital experts dedicated to delivering exceptional value to customers and driving business growth.

Services Provided

Management

E-commerce

Product Design

User Interface / User Experience

Understand

The Company

Outgive Incorporated is a dynamic, Toronto-based startup founded in 2013. As a UX Lead, I spearheaded a team of designers in revamping and building user experiences across the company’s diverse portfolio of brands. This role demanded a dual focus, combining strategic leadership with hands-on design contributions to deliver exceptional digital products.

Product Deep Dive

In a fast-paced, multi-project environment, I led the design of multiple websites for Outgive, including Neonize, Mesmeric, Typelab, Beauty Boss Academy, Stallion Express, Mashpop, Heypixel, and the Outgive website. The challenge was to simultaneously enhance user experiences across these platforms while navigating complex stakeholder dependencies. By combining data-driven insights, user research, and iterative testing, the team delivered improved interface designs that catered to the unique needs of each brand.

Existing Build and Dependencies

Outgive’s digital landscape presented significant challenges. Prior to my involvement, the company primarily relied on developer-built, templated websites with limited user-centric design. This foundation, coupled with a rapidly growing portfolio, created a complex environment. The absence of a centralized design system and inconsistent project requirements from various stakeholders hindered efficient design and development. Additionally, the lean development team strained resources, necessitating strategic prioritization and resource allocation. Overcoming these hurdles required a robust design process, effective stakeholder management, and innovative problem-solving.

Amplified Process

Laying the Groundwork for Success

Before diving into the design phase, I prioritized a robust pre-production process. This involved conducting thorough quantitative and qualitative research to establish clear project goals and align stakeholders. User interviews were instrumental in uncovering pain points and informing design decisions. By investing time in understanding user needs and expectations upfront, we were able to create more effective and user-centric solutions. This approach proved invaluable in delivering successful projects and ensuring long-term product success.

User insights and interviews by Kit Cruz

Building a Foundation for Design Efficiency

I streamlined Outgive’s design process by creating a centralized Design Library and implementing efficient workflows. I fostered collaboration within the team and ensured clear communication with stakeholders. This led to improved design consistency and faster project delivery.

Revitalizing Outgive's Digital Brand Identity

As Outgive's portfolio expanded, a consistent design language became essential. Our UX team stepped in to elevate the brand's digital presence. By infusing fresh perspectives and innovative designs, we transformed stagnant visuals into captivating experiences. Our focus on creating young, professional, and audience-centric designs has significantly enhanced Outgive's overall marketability.

Transforming Outgive Brands Through Design

Reimagined experiences done in Outgive

Discover how we transformed ordinary digital experiences into extraordinary ones at Outgive. My UX team focused on understanding user needs and delivering innovative solutions. Take a look at what we've created.

Immersive Scrolling Experiences

We craft compelling stories that unfold as users scroll, building authentic brands and driving engagement.

Project: Magic Advertising

Micro-Moments, Maximum Impact

Small interactions can make a big difference. We believe in the power of micro-interactions to enhance user experiences, drive engagement, and ultimately boost conversions. By carefully crafting every touchpoint, we create seamless and delightful journeys that keep users coming back for more.

Project: Heypixel

Fresh, Young, and Outgiving Design

We believe that design should be as vibrant and dynamic as the brands we represent. Our approach is to infuse every project with a youthful energy and a fresh perspective. By combining creativity with strategic thinking, we create designs that not only look great but also connect with your target audience on a deeper level.

Project: Outgive Website

Consistency is Key

A cohesive brand experience is essential for building trust and loyalty. We ensure your brand's story is told consistently across all touchpoints. From initial concept to final product, we maintain a unified look and feel that strengthens your brand identity.

Project: Typelab

A Delightful Journey

We believe that every digital experience should be a delightful journey. From the moment a user lands on your site, we create seamless and engaging interactions that keep them coming back for more.

Project: Mashpop Media

The Outgiving Conclusion

What worked, what didn't, and the valuable lessons I took away from Outgive.

Adaptability is one of my superpower

Every project is unique, demanding a tailored approach. With a diverse portfolio of brands, I have honed my ability to adapt and excel in various environments. My multifaceted leadership ensures that each project receives the attention it deserves, resulting in innovative and effective solutions.

Bridging the Gap Between User and Business

I believe in the power of design to drive both user satisfaction and business growth. My approach involves carefully considering the needs of your audience while aligning with your business objectives. By finding the perfect balance between user experience and business goals, we create designs that deliver exceptional results.

Project Retrospective

Reflecting on my time at Outgive Incorporated, I encountered a blend of triumphs and setbacks. The designs and systems we’ve built from scratch presented an opportunity for growth and efficiency. Despite the challenges, the project yielded valuable insights that will shape my future endeavors.

Launched Mashpop Media

Launched Outgive’s very own Photo and video agency exclusively for their Amazon partnered brands (SMEs)

Launched Typelab

Launched a dedicated website for creative writers and editors that will surely boost your business’ SEO and blogs

Launched New Features for Neonize

Enhanced new features for Neonize, a customizeable neon light company

Launched Show Me The Gravy

Revamped the UI and UX for Show Me THe Gravy, a website that gives free products for quality reviews on Amazon

Designed websites for Outgive's new ventures.

Handoff a lot of new and refreshed user interface and experiences for other Outgive brands

Halted some of the brands at the end of 2023

Due to the pandemic, some brands didn’t hold enough to survive

Development on the new features and designs have been banked

There’s a lot of development that needs to be done so new projects’ production have been put on hold to prioritize the bigger brands under the Outgive umbrella.

Craving a Collaboration?

I'm looking forward to hearing from you!